Analysis of self-made consumer stories as representations of behavioural and attitudinal patterns. If you write a small story about your own bright impression of buying a product, say X, and then the same on behalf of your opposite, then there will be two texts. The structure of the two will inevitably include a challenge, lack or prohibition, things you do to manage them, punishment or reward, victory or failure and what you feel in the end.
These texts will be about your wants and needs, regular strategies, aspirations and values as well as fears and barriers, ulterior motives and avoidances.
Emotional content of a brand and relevant emotions for the brand, product and consumer to raise desirability
Real motives, needs, values, barriers and psychological and behavioural resources
Social Dreaming Matrix
Group exchange of dreams, associations and interpretations as social data on current trends