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Analysis of self-made consumer stories as representations of behavioural and attitudinal patterns. If you write a small story about your own bright impression of buying a product, say X, and then the same on behalf of your opposite, then there will be two texts. The structure of the two will inevitably include a challenge, lack or prohibition, things you do to manage them, punishment or reward, victory or failure and what you feel in the end.

These texts will be about your wants and needs, regular    strategies, aspirations and values as well as fears and barriers, ulterior motives and avoidances.

Emotional profiling

Emotional content of a brand and relevant emotions for the brand, product and consumer to raise desirability

Art diagnostics

Real motives, needs, values, barriers and psychological and behavioural resources

Social Dreaming Matrix

Group exchange of dreams, associations and interpretations as social data on current trends