Company information

Independent company since 2001

General Director

Alexander Makarov

Member of ESOMAR и AQR

Qualitative research:

  • In the lab
  • In natural surroundings
  • amongst brands too


• You and us, we already know some things. The mind is lazy, critical and wary. Perception is illusive. We don’t choose emotions but emotions can choose for us. They can hardly speak about feelings and are afraid of that. Routine behaviour is not selected. The consumer might  know what he wants but be unaware of what he needs.

• And the brand needs to raise interest, overcome resistance, make the thought of a purchase comfortable, differ from competitors, create closeness, release latent desires and establish a harmonious and influential connection…

• We can help.